HMS Spirits - How it all began

A Voyage of Discovery...


Like most people, Ben Maguire, Founder of
HMS Spirits, had always liked a refreshing
G&T. But he felt that there was a gap on
the shelf and wanted to create something
that combined traditional gin making
values with a modern twist.

“There were loads of gins out there,
but I wanted something that really
appealed to people like me. Deep down
I’m a bit of a stickler for tradition but as a
young entrepreneur, I love trying out new
things and seeing where that takes me.”


So that’s what he did. Ben invested in a
beautiful 35litre copper still, during a
completely non-related trip to Hungary,
shipped it back and installed it in his
garage. Over the next couple of years,
he spent every spare moment trialling
different recipes, blends and botanicals
in search of the perfect mix - a gin
that respected the art of the London
Dry, but also delivered a fresh,
unexpected twist.

The eureka moment arrived in early
2016 when the blend he was working
on hit the spot with him and his friends,
who were soon looking to try more.
The recipe had been perfected but now he
needed everything else, from selecting the
right bottles and stoppers to designing
labels and settling on a name. This was a
labour of love in itself, because everything
had to look and feel as distinctive as the
gin itself tasted.


The name was inspired by Ben’s
proximity to the sea and his naval family
background. The ‘HMS fleet’ seemed
to capture the sentiment perfectly,
encompassing integrity and respect for
others, together with a real sense of
adventure, and a willingness to go out there
and take risks.


And so, later in 2016, the HMS Spirits
Company was formed.


When Mary Rose London Dry Gin arrived
on the scene it was like a breath of fresh
sea air. The flagship spirit is carefully
crafted in small batches, is juniper heavy
but perfectly balanced with subtle hints of
rosemary and grapefruit, for a distinctive
smooth taste.

Word is getting around. Mary Rose is
creating interest, selling fast and now
also winning awards, including LSC Silver
2018 and IWSC Outstanding Silver and
Outstanding Gin and Tonic Silver 2018.

It was the first HMS Spirit but it will not
be the last. Ben and his team have plenty
more ideas where Mary Rose came from
and new variants will be launching soon.